Emotions of the music keys4/29/2023 ![]() ![]() The question, of course, is why? Why would consumers connect more to conflict and sadness now than they did in the '60s and '70s? Schellenberg says he doesn't think it's because people today are any sadder. "People are responding positively to music that has these characteristics that are associated with negative emotions," he says. There were plenty of fast-tempo songs, but almost all of the songs he found were in a minor key, and didn't sound unambiguously happy they were more emotionally complicated than that.Īccording to Schellenberg's study, in the latter half of the last decade, there were more than twice as many hit songs in a minor key as there were in the latter half of the 1960s. Essentially, they were looking for emotionally clear music that they could play for their future research subjects.īut while the grad student had no trouble finding fast, happy-sounding music in a major key when he looked at older musical eras - from the classical period up through the 1960s - it got a lot harder when it came to contemporary pop music. So Schellenberg sat down with a grad student and told him to find both happy-sounding fast music in a major key and sad-sounding slow music in a minor key. "Conversely, sad-sounding songs tend to be slow in tempo, and they also tend to be in a minor key." "Happy-sounding songs typically tend to be in a major key, and they tend to be fast, more beats per minute," he says. Glenn Schellenberg, psychologist, University of Toronto Life is more complicated, and they want the things that they consume as pleasure to be complex similarly. People have come to appreciate sadness and ambiguity more.
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